Andrew Kolikoff - Principal
Andrew's diverse and extensive background combines his talents and interests in business, product and business development, government, academia, not-for-profit and the environment. His knowledge in these arenas is creatively applied in his business ventures and many of his volunteer activities. A former environmental scientist, Andrew discovered a natural proclivity for relationship development and further, marketing and sales. As a result and after 15 years of working in the development world as an environmental scientist, Andrew eventually created his own marketing and sales consulting firm. Since it's inception, and through many successful client consultations, Andrew has concurrently created and developed a few very successful "side" business ventures:
• DreamSeats (an NFL, MLB, NBA and NHL licensed product), • Odysseey Sports & Wellness Village (see below), and • Synergy Sales & Marketing (a sister firm to Kolikoff & Company - a sales force development contractor). Some Key Accomplishments:
• Developed (originator/owner) sports themed product that made front page (top article with photograph) of USA Today in December of 2004. Raised over $3 million dollars in working capital, created and managed all marketing and sales programs and initiatives which ultimately generated over $12 million in sales revenue in first two years. • Raised just under $1 million for sports related real estate venture – Odyssey Sports & Wellness Village – minority owner. • Personally generated over $17 million in new sales for Kolikoff clients collectively • Responsible for generating over $40 million in revenue in the professional services industry - architectural/engineering/environmental services. • Consulted to a wide range of both Fortune 50 companies to small business. • Former environmental scientist, adjunct university professor, not-for-profit president, public speaker, & NFL/MLB/NBA/NHL licensee (product) owner. _________________________________________________________________________________________________ Bill Merrow - Principal
Bill Merrow has over 30 years of management experience as a general manager, sales and marketing executive, finance and operations manager as well as numerous accomplishments implementing major information systems. Bill has a B.A. in Business Administration and an M.A. in Behavioral Science. His accomplishments include: Nine years as an Accounting and Budget Manager with the US Army. Bill installed the first automated accounting system for the military club system in Europe and developed a comprehensive planning and budgeting system for the Command and General Staff College.
Five years with CIGNA Health Plan on a local and national level. As Membership Director, Bill helped double membership in Phoenix from 100,000 to 200,000 members. He also led the development and implementation of a national information system in more than 40 locations.
Five years managing long-term care insurance sales for American Express. Bill built the sales force from 5,000 to 40,000 agents and increased sales from $10 to $60 million annually.
Two years running the annuity business for American Express. Bill increased assets under management from $450 million to $825 million and reduced operating costs by 50%.
Six years independently consulting for clients such as General Electric. His work has focused on organizational change, business strategy, sales process innovation and training, as well as improving productivity and profitability.
He is the author of “The Magic of Selling” a national sales training program designed to teach sales people the principles of Socratic Selling. Bill has written over 300 business, marketing and project plans and consulted with hundreds of businesses in dozens of industries since 1995, including training over 1,000 business owners in a system of management guaranteed to produce desired results.
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