You Cannot Be Serious! Well, I Mean Can’t Not…

Most people misunderstand and mis-define the word serious. They view it as stoic, non-smiling, stiff, non-humorous, and boring. Hardly.

Serious is the intention, the intensity, and the focus that you put into your work ethic and your personal ethics. Serious is a way of life, a way of business, a way of selling, and a way of serving.

How serious are you?

When your prospect or customer comes to the realization that you are “serious” about doing business or earning business, it stems from the actions you took to make that feeling possible.

Those serious actions or characteristics include:
• Speed of response.
• Ability to deliver.
• Ability to serve.
• Desire to serve.
• Knowledge about how what we have will help someone.
• Friendliness.
• Personable.
• Perceived value of product or service.
• Truth at all cost.
• Available when THEY call.
• Easy to access anyone.
• Easy to do business with.
• Online access to information and ordering.

If you have all those attributes, you have a CHANCE of being perceived as serious.

What are you serious about?

I always found it pathetically funny when someone told me, “We have all the business we can handle.” This is a sentence often spoken in response to an offer to advertise. I wonder if that same sentence is true today? Maybe if that business owner was more serious about business building rather than business bragging, he would be in better shape today.

Yes, I’m serious about the economy, and our present state of affairs, but I am 1000% MORE serious about my business, my finances, and my sales. My focus is on success, not doom and gloom. There’s no bailout for entrepreneurs. And the only stimulus I have is the one I create for myself.

In good times or bad times, here are a few things we are serious about in my business: (How do you and your business compare?)
• We are serious about helping our clients. Many are in need, and looking for answers.
• We are serious about being friendly. It costs no extra money to be friendly, and it sets the tone for positive outcome.
• We are serious about being an online leader. Online is forever, and we are investing in our future.
• We are serious about NOW IS THE TIME. We are not waiting to see what happens, we are taking success actions on the opportunities that exist NOW.
• We are serious about delivery on every promise. While we may not produce miracles, we absolutely give it our best effort.
• We are serious about managing expectations and providing measurable results – new accounts, relationships, revenue, growth.
• We are serious about doing the right thing and the best thing for our customers. This is a true mission statement.
• We are serious about having fun while doing it. We kibitz, we wisecrack, we engage customers about them, and we do it with the serious intention of having a great time and being memorable.
• We’re a family, not a team. Maybe that’s why we’re serious about working together, staying together, and succeeding together.

I realize that many of my customers need help and I am serious about giving it to them. Not selling – giving.

I realize that many companies are having tough times, and because our field of expertise includes attitude, sales, and loyalty, we have a genuine opportunity to help.

As a former university professor and now occasional speaker, I’m serious about connecting with my audience. I want them to get my message and improve their sales, their business, and their lives – and to do that, I know everyone must laugh. And laugh hard. And laugh a lot. I’m serious about humor. I practice timing as I’m speaking to maximize audience laughter, pleasure, and learning. Over the years I have come to the full understanding of the power and appeal of laughter.

These are times that call for different approaches and different actions. They challenge me to have a different mindset and slower expectations of victory. Not LOWER, slower.

On My Terms!

I have a few more creaks this year than last. I guess at 46 some small aches are to be expected. But I didn’t expect them. Nor am I willing to accept them.

There are things I can do to help myself “not creak.” And I am doing them. Walk, eat less, drink no soda, take an aspirin a day, take a few more vitamins, and other actions personal to me and my age and health that will help me both improve and prevent. I keep myself well oiled, so I can speed up rather than slow down.

Here’s what I have found to be true: The more I age, the less I am willing to “just accept,” and I am certainly not willing to “settle.”

Everyone is on their own journey.

How’s yours going?

Not the wealth journey, or the hunt for buried treasure. I’m talking about a WAY BIGGER journey. Your “learning journey.” How’s that going?

I have been an adult student for more than 25 years. Like you, when I was young, I knew everything. Then I traveled and met so many people from so many different cultures, and I suddenly realized I knew next to nothing. From there I resolved to learn something new every day. That was more than 25 years ago, and I’m still on that journey. I hope you are, too.

The older I get, the more I want to learn and the more I want to accomplish.

Some people want to relax, or watch TV every night, or want to retire, or are looking forward to retiring. Not me.

I get mail from senior citizen organizations. I throw it away. I don’t want to accept that just because I have reached a certain age I can save money on things.

I am on a mission. I have a few more lofty goals that are backed up with intentions:
• Write a book or two.
• Launch another product

And there are a few other major personal goals to achieve and places I plan to see before I pack it in.

What are you doing right now to identify, intend to, and achieve your lofty goals? Or are you “waiting to retire” to get or do what you really want? I have found that most people who want to “retire” don’t love what they do at present. Not me.

When you love what you do, you can’t get enough of it. I love my sleep but admit it is the biggest waste of my time. As such, I wake up early and try to go to sleep late. People say they need balance. And I do work on balance everyday – being a great father, family member, friend, significant other. But, I also love what I do! So, I therefore strive to be the best at everything I can be.

Back to my age of non-acceptance…

BIG QUESTION: What are you “accepting” right now that you might be able to change if you took a few more risks, or were willing to put in a bit more (or a lot more) effort?

BIGGER QUESTION: What are the three of four things in your life that you “wish” were different than they are now? And what the hell are you waiting for? Don’t you hate waiting? Traffic. Late flights. Long lines. On hold. Slow service. You do everything you can to avoid a 10-minute or 60-minute wait, yet you’re willing to wait YEARS to achieve your life’s desire. Not me. I’m not waiting for anything or anyone. I don’t accept waiting, either in a doctor’s office or in life.

BIG ANSWER: Here’s the cool part. By taking daily action toward what you really want, at some (indefinable) point, you create your own momentum, your own path to achievement, maybe even your own path to fulfillment.

BIGGEST QUESTIONS: What are you “just accepting”? What are you willing to do to make things happen in your life?

BIGGEST ANSWERS: If you’re constantly talking about what was, you’re robbing yourself of what will be. Complaining about life? “In my day things were different…” Take note: candy bars are no longer a nickel. If you’re sick of waiting, if your sick of just accepting your present lot in life, maybe it’s time to take action.

Gotta go. Time to start doing… or should I say, KEEP doing.

14 Tips For Building A Start-Up Sales Team

Your sales force is your company’s lifeblood. No matter how good your product is, it won’t sell itself, no matter how much you believe otherwise. Establishing a competent, effective team to draw customers is often challenging for entrepreneurs, though, who would rather focus on research and development or chase VCs.

1. Don’t hire sales people too early. In the early days, the founders should be able to sell (and should be selling).

2. You don’t need sales people, you need sales. Don’t think VP of Sales – think “Revenue Engineer”. (Not the greatest analogy, but just like you won’t hire a development “manager” as one of the first 5 people in a startup, you shouldn’t hire a sales “manager” either). Don’t get caught up in fancy titles – focus on dollars in the door.

3. Don’t hire several sales people at once. Your goal is to figure out the “pattern” of what kinds of people are best based on what you’re selling and who you’re selling it to. You need some feedback from the system so you can continue to iterate on your hires.

4. If you’ve never hired or been around sales people before, be prepared for a bit of a shock to the system. They’re not bad people, they’re just different. It’s always helpful to remember the obvious which sometimes escapes us… that your startup needs to sell stuff!

5. Resist the temptation to create complicated compensation plans. If it requires a spreadsheet to figure out the commission, it’s too hard. You’ll have plenty of time to confuse sales people later – start simple.

6. Agile methodologies can work in sales as well. Iterate! Refine your demo script, your slides, and any other collateral information. Capture the lessons learned by the best-performing people and spread it to the rest.

7. Sales people will generally act in mostly rational (but often surprising) ways based on incentives. The rules of the game define the behavior of the players. You were warned.

8. Always connect incentives somehow to ultimate customer happiness. If you reward just “deals getting done”, you’ll get deals – but at too high a price. You might get push-back that sales people don’t control/influence customer happiness, but they do. They “pick” customers. They set expectations. And they control the degree of “convincing” applied.

9. Make sure you understand the economics of your business. Figure out your total COCA (Cost of Customer Acquisition). This includes sales people, marketing people and marketing campaigns. Quick example: Lets say you paid a sales person $10k, a marketing person $10k and you spent $5k on Google AdWords (for a total of $25k) last month. If you sold 10 customers last month, your COCA is about $2,500. Different businesses have different needs in terms of sales vs. marketing spend. Make sure neither is too far out of whack.

10. Your life-time-value (how much revenue you expect to generate per customer) should be higher than your COCA. (No, I did not need a degree from MIT to figure that out.) Once your LTV is a multiple of your COCA, you’re ready to start turning the knob and scaling the business a bit (hiring more sales people). But, if your LTV is way lower than your COCA, proceed with caution. If there is no hope for LTV getting higher than COCA, you’ve got a problem. Don’t try to hire additional sales people until the economics sort of make sense. If the car is pointed towards a brick wall, hitting the accelerator is not a good idea.

11. Track data maniacally (even if it’s just in a spreadsheet). Information you will want includes: What was sold, who sold it, when, for how much, etc. This data will be invaluable later as you start to scale. For example, you should be able to answer the question: We had 14 customers cancel last month – who sold those customers? Is there a pattern? In the early days, you likely won’t have the volume (or the time) to analyze the data – but you should at least capture it for future use.

12. Your pricing should be in line with your sales structure. For example, you can’t expect to have an outside sales force (that meets with customers in person) if your average deal size is only $10,000. The math won’t work.

13. Once you get beyond three or so people, running your sales in a spreadsheet will become painful. Start looking at CRM systems (like Salesforce.com).

14. Start watching the shape of your “funnel” as early as possible. How many leads are you getting a month? How many turn into opportunities? How many of those convert into paying customers? Once you understand your funnel, you can slowly start tweaking your system to fix the “leaks”.

That’s all I’ve got for now. Feel free to contact Kolikoff & Company for assistance in building and/or outsourcing some or all of your sales team.

Attitude Really Is Everything!

It is extremely rare to find a successful person who whines, complains, and frets about his or her circumstances. This is despite the fact that he or she may have overcome great obstacles to achieve their level of success. On the other hand, it is extremely common for struggling individuals to continually blame their circumstances for their lack of joy and abundance. The real question is: What cam first – the attitude or the success? The answer in virtually in all cases is that the winning, positive attitude came first, followed by a lifetime of abundance.

Your circumstances are what they are; they were what they were. If you are forty five years old and were a middle child, you’re still going to be a middle child when you’re ninety five. If you are black or white; a woman or a man; or if you were abused, taken advantage of, or bankrupt – these facts cannot change. If your parents couldn’t afford to send you to college or if you had to work your way though school, shovel snow in your driveway, or walk ten miles to school – these are all things in your past. It’s time to get over them and MOVE ON!

You’ll find that life will be a lot easier and much more fun when you make the decision – sad, angry, victimized, suspicious, and/or self-righteous. When you argue for you limitations, your thoughts and words merely get in your way and greatly interfere with you ability to create. With complaining out of the way, you’ll create the space for an explosion of creativity and brilliance. You’ll be able to be more focused and oriented to the present moment. Instead of focusing on problems, you’ll begin to see solutions. Instead of maintaining an “I can’t attitude, you’ll quickly develop a more positive vision for yourself.

All is takes is a simple decision; the decision to stop yourself from falling into the complaining habit. At first it may be difficult – even funny – to observe how often you complain. Habits can be hard to break. But in the is case, it’s well worth the effort. As an excuse or complaint comes to mind, gently shoo it away like you would flies at a picnic. Don’t worry about it too much. You’ll quickly get used to the nicer feelings that come from a life without complaints, as well as the success that comes with your new winning attitude!

Find & Form The Right Partnership!

As you probably already know, the wrong partnership – professional or personal – can be far worse than no partnership. And a winning partnership can be worth its weight in gold. Sometimes however, fear can keep us from seeking out good partners and forming winning partnerships. Many people worry that they will have to share the profits, decision-making authority, and/or prestige that come with a project or business. A fearful attitude, of course, won’t allow us to do this. As always, it is a good idea to overcome this fear so that you will know whether forming a winning partnership is in your best interest.

There are a few important points to consider when deciding if a partnership is right for you. If the members of a partnership do essentially the same thing, it’s almost inevitable that one will be harder working and have more commitment than the other. Often, that partner begins to resent the other partner’s pushing. It’s generally not a winning partnership. For example, two trial attorneys go into a legal partnership. At the end of the year, one or the other might wonder what benefit he received from the partnership. After all, each is fully capable of doing the other’s job. But, if a trial attorney and a corporate attorney go into partnership, usually each one, at the end of the year says, “Thank God for my partner – I don’t know what I would do without her.”

Ideally, each partner brings to the table different skills and attributes. One might be excellent at details and planning, the other in promotion and public speaking. Or one might be excellent in sales, the other in marketing. A good partnership is like a good marriage – it has to be formed carefully. If you can create the right combination of skills, work ethic, and vision you can create a winning team.

Here’s a classic example of a winning partnership. Alan and George each had poor financial years the past few years. Alan is a superb real estate deal maker and has an artistic flair. Although he could negotiate to purchase building lots and negotiate to sell, he did not have any serious product or any true expertise in building custom homes. George is a superior tradesman and building contractor, but he as been working only about half time. He didn’t have the foresight to locate great building sites or the courage to be a tough negotiator. They formed a partnership. Right from the start, their partnership was a match made in heaven. In their very first year of working together, they each had their most successful year ever. It’s true that they had to split their profits, but their combination of skills quadrupled their ability to produce. The key is that the partnership does something that neither could do by themselves. Now, George is busy full time building custom homes, the thing he does best. Alan is busy negotiating to purchase lots for future building, working on design, subcontracting, and negotiating material pricing. Although it sounds unbelievable, the partnership is able to complete a beautiful custom home, start to finish, in a matter of months. This is a winning partnership.

You may be the most talented person on earth, but until you hook up with a good partner, you may never truly unleash that talent. Rather than spending your energy trying to do everything, you and your new partner can each focus on what she or he does best.

Let Kolikoff & Company be your partner in Sales, Marketing and Business Development. For more go to www.kolikoff.com or call 623-455-6155

Sell The Sizzle Not the Steak!

In any business, it’s critical to know what you’re actually selling. Very often it’s not what it appears to be. If you’re selling a house, for example, your obviously not selling wood, brick, or concrete. Instead, your tapping into a person’s dream – his or her perception of how they are going to feel and live once they get into the home.

A good friend of mine was the first to teach me this valuable lesson. He used to own a beautiful apartment complex in a lovely Long Island, NY town. Once, while I was visiting, he gave me a tour of the property. It was complete with tennis courts, two beautiful swimming pools, a gym, and a picnic area. “Wow,” was my reaction. “I’ll bet everyone loves to use all this great stuff.” “Actually, Andrew, you may be shocked to know that virtually no one uses the facilities. I wish they would, but the reality is, they don’t,” was his response. It turned out that less than 10% of his residents had ever used any of the facilities! And, less that 5% used the facilities regularly! This came as quite the shock to me as I am the type of person who would fall into that 5%.

My friend went on to explain that despite the fact that almost no one uses the facilities, virtually everyone, before they move in, feel that that are going to! In fact, it is one of the primary reasons why they choose an apartment complex, and one of the only reasons they are willing to pay top dollar for it. the “steak,” in this example, is the apartment complex. The “sizzle” is the fancy surroundings and facilities – the sizzle is what’s doing the selling, not the steak. So the best way to sell a potential resident on the property was for my friend to be sure to show everyone the complete facilities. Invariably, this would get his potential customer dreaming of how they were going to finally take time to relax, learn to play tennis, swim in the pool, enjoy barbecues with friends, and so forth.

The analogy of selling the sizzle instead of the steak can be extended to many other types of businesses. I have to admit that, often, I’ve made my decision on which hotel to stay at based solely on the fact that they have indoor pool and room service. Rarely, however, do I actually take advantage of these luxuries. The same is true with restaurants. Once in a while my friends (a couple) tell me they will choose a restaurant because of its incredible dessert menu – they dream of that decadent piece of chocolate cake – but (so they also tell me) except for an extremely rare occasion, they will usually pass on dessert. They either feel too full after the meal or worry about the weight they are going to gain should they choose to eat it. The point is, we enter the restaurant not because of any rational thinking but because we, like most people, are influenced by our thoughts and dreams.

Think of the millions of exercise gadgets that are sold each year. Surveys show that everyone absolutely believes that they are going to become disciplined and use the equipment on a regular basis. New customers dream of flat stomachs and muscular arms. However, statistics sho us that 90 percent of customers stop using the equipment within ten days of purchasing it – and virtually all the rest quit after a month or two. Only a tiny percentage of people continue to use the equipment. The companies making these products know that the best way to sell the machines is to effectively tap into the dreams of the consumer. So they put photographs of beautiful, muscular women and firm, physically fit handsome men on boxes. The “sizzle” is the possibility that you and I might look like those people in the photograph.

It’s important to know that people love to dream. So if you want to sell something, be sure you know what their dreams are. Factor this knowledge into whatever it is you are selling – product or service – and you’ll be amazed at how much more effective you will become.

Learn How To Put Your Faith In Others

You’d be amazed at what people can (and will) do if you not only give them a chance but also believe in their potential. It’s important to know that everyone has unique gifts and talents out into the world. In other words, rather than sitting back and waiting for people to be perfect – and being frustrated when they are not – take some responsibility in the process by creating an ideal psychological working environment.

There’s an old motto in business: Give someone a reputation to live up to and watch them shine. It’s really true. Most people, given the right environment, are hard working, talented, creative, and productive. They want to please others just as you and I want to. Unfortunately, however, most people are hardly ever exposed to an ideal working environment.

What happens to someone when she is insecure, resentful, or frightened? Very simply, she loses most of her motivation to please you as well as most of her other positive work related qualities. Consider the following example: You have an assistant. Every day when he walks in the door, you remind him how incompetent he is. You point out his weaknesses and flaws. You belittle him in front of other people. Then you walk out the door. The question is, how does your assistant feel? It’s hard to know for sure, because people react differently to the same set of facts. But it’s a good bet that he’s either frightened, insecure, resentful of you, or, most likely, all of the above. His job performance is going to be suspect. If you are disappointed in him, you are missing the point! In my book, you haven’t done your job.

Wouldn’t you increase your odds of securing a dedicated, hard-working assistant if you treated him with enormous, genuine respect? Wouldn’t your assistant be more likely to work hard and keep your best interests in mind if you were to treat him with kindness, reminding him frequently how much you appreciate him, pointing out to him when he does something right? Ideally, we want everyone to feel good about themselves, to feel confident and secure; to feel as if they are talented, competent, and creative. This way everyone wins.

When you encourage creativity in others and have faith in them, it’s analogous to creating the ideal conditions for a garden. You are “planting the seeds” for an environment where success is the most likely to occur. When you plant a garden, you want to have the right type of soil, moisture, and sunshine. When you build people up – instead of pushing them down – you create the psychological equivalent. The same principle applies whether you are hiring a housekeeper, an attorney, and accountant, a publicist, or anyone else. It also applies to your children, you spouse, your significant other, your friends and your neighbors. It always works: When you believe in someone and when that person knows that you believe in her, magical things can happen. From this point on, see if you can expect great things from people. Do your part by creating the ideal working conditions. Be kind, patient, and supportive. Then sit back and watch what happens.

Listen, Really Listen

Looking back on my life, I’m a little embarrassed to admit that I have been a poor listener. And while I’m a much better listener today than I was, I still feel I have a long way to go. As I look (and listen) to those around me, however, I feel like I have a lot of company.

People love to be listened to. So much so, in fact, they will pay therapists enormous fees to listen to their stories and complaints. Consumers loved to be listened to as well. They will happily pay top dollar for those people who are smart enough to understand that this is what they want – and what they demand. Unfortunately, only a tiny percentage of business persons do understand, or are willing to implement, this important notion.

What does your customer or client REALLY want? Do you know? Are you guessing? Have you asked? If you have asked, are you giving him/her what he/she wants? Or are you giving him/her what you think they want or need? The difference in how you answer these question may well be the difference between success and failure.

An interesting and eye-opening exercise is this: Pretend that you are a therapist. Listen very carefully to what your customer is saying. As probing questions like, What do you really want? and What would make you even happier with our product or service? Be genuine and listen like you have never listened before. Listen from your heart. Make it absolutely clear to your customer/client that the only thing that matters to you is that they are happy and that he/she is getting Exactly what they want and expect.

If you are running a small restaurant, for example, ask your customers if they would be willing to sit down with you for five minutes. Tell them you want to find out what would make their dining experience a little nicer than it is already. Ask them what they like about your restaurant, what they don’t like, why they come in, and so forth. Listen carefully and respectfully.

When you listen in this manner you may be shocked at the positive response. When people feel that they are listened to, they also feel appreciated and valued. Feeling listened to is such a rare experience that when someone does listened to they tend to tell other about it. When your listening ear is genuine, you will create raving fans and customers who will love you will want to do business with you. Listening is like a magic formula that turns ordinary people into loyal, happy customers. One final tip: If you’re married and/or have children, the same principle applies. If you want a closer relationship with your spouse, kids, or significant other, the best place to start is by becoming a better listener!

7 Things You/Your Business Must Be Doing NOW!

There is so much talk about how to get through this difficult economy (rightfully so), but bottom line is it gets down to practicing the fundamentals. It’s no different than what goes on with major league baseball professionals at Spring Training. Even the super stars, who make millions of dollars, are practicing the fundamentals to get ready for the season. Here’s a checklist for sales leaders to insure you and your sales team are practicing the fundamentals to excel in this economy.

1. Target the segments and prospects your sales staff should be going after right now. What segments are doing well and/or spending resources? What existing customers can we leverage for additional dollars and vertically integrate? Are there past customers, from a previous relationship, we can revisit?

2. Qualify the prospects to insure your sales staff is investing their time wisely. Make sure your staff knows your expectations of the type of qualified prospect they should be targeting.

3. What is the value proposition you want delivered to get an appointment? Most sales people will try to sell their product or service as a solution for the prospect rather than position themselves as a resource, consultant or expert who can help them identify opportunities and solutions (which may or may not include what you sell.)

4. Have a formal process to move prospects through your pipeline. Statistics tell us if you have a formal process in place you have a 93% chance of making the sale versus 42% if your sales people just wing it.

5. Your sales people must identify the prospects essential needs to come out of this ahead of their competition. Again, it’s not about pitching your product or service, but rather identifying the major issues and challenges of your prospects. There really is truth to that cliché, “People will buy from professionals who best understand what they want.”

6. Have a system to insure every lead is followed up on. Statistics say that over 65% of leads are never followed up on once a new prospect is uncovered. So, if your closing average is 25% and you could insure that every lead is followed up on that will translate into new business.

7. Have some kind of scoreboard or measurement to make people accountable for doing these fundamental activities. The key is to focus on the activities that lead to a sale rather than just measuring sales results. Does an NFL team just measure the final score? No, they measure sacks, hurries, QB rating, etc. etc. etc. (hundreds of categories by position!)

In a turbulent economy top performing companies don’t sacrifice on marketing and sales education, but rather see it as an investment and opportunity to distance themselves from their competition. Now is the time to invest in your sales team. Anyone can sell in a good economy, but now is the time for your sales team to step up and perform. Give them the leadership, tools and resources for them to be successful. It all begins with your focus and accountability on mastering the fundamentals of successful selling.

If you have interest in outsourcing or supplementing your sales force, please contact us at 623-455-6155 or visit our website at www.kolikoff.com

So You Wanna Be a Small Business Owner… I mean Salesperson?

Small businesses comprise more than 99% of all businesses in the U.S. according to the U.S. Small Business Administration (SBA).

The success of a small business rests on the owner’s ability to sell. Business owners have about 50 different hats to wear, but sales is the biggest hat an entrepreneur wears. Actually without the sales hat, the other hats are useless.

And, when I say sales I’m not just talking, “Hey, please buy my stuff.” Sales is not just selling your product or service. There are meaningful uses of selling skills that permeate every facet of the entrepreneurial process.

Here are a few of the sales jobs that fall under the definition of selling that a small business owner must perform:
• Getting credit from a supplier – Convincing your suppliers that you’re credit worthy is sometimes as good or better than a bank loan.
• Getting a loan from a banker – A true sales job. You have to convince your banker you deserve the loan and can repay the debt.
• Getting small favors from employees – Work overtime, work weekends, work more productively, change work processes.
• Getting something delivered on time – Sell the supplier that delivery is imperative to serve your customers or grow your business.
• Satisfying a disgruntled customer – You don’t want a bad experience to cost you a customer, so you sell acceptable solutions.
• Getting payment for an invoice – It’s Friday. Payroll is due. You have no cash, but you do have receivables. You must collect that check to pull it off.

What makes small business owners so good at sales, even if they have had no previous experience? Desire, fear, and about 50 other emotions associated with the risk and spirit of adventure that the entrepreneurial process breeds, including the love of being on your own, and the passionate belief in what you’re doing.

Here are 7.5 reasons why business owners sell best:
1. The responsibility for success of the business is yours. You won’t let your business fail due to lack of sales – so it’s your job to sell until it’s successful.
2. The business is your child. You sell best because you know your product or service best. You are its most sincere and passionate representative. You are responsible for feeding and nurturing your business.
3. You can make deals no one else can make. People think when they buy from the owner they’re getting a special deal, may not have to pay a commission and therefore are getting the best price, or at least the best offer.
4. People like to buy from the owner. Customers know they’ll get special attention and special appreciation.
5. Customers have a special confidence in you. You sell it because you believe in in your business. Your enthusiasm generates confidence that transforms into sales. Customers also know the owner will go the extra mile to deliver what’s promised.
6. The relationship with the customer is yours to build at first. You get to know the people who are helping you succeed. After your business matures, you choose who you will continue to handle personally, and who you can pass on to a salesperson.
7. You are in the best position for direct feedback about your product, service and business. Your customer has all the information you need to succeed. Get close to him or her and listen. Then take action as only the owner can do.
7.5 If you have other salespeople, you must be the leader of your own sales campaign. If you don’t lead them, no one will. You must set the example, drive the belief system, and create the atmosphere of success. You must be the best at sales, because that’s where the success is.

If you’re not an expert at sales, get to be one by taking lessons. Read every book, listen to every CD, and go to seminars. Be a student. Form a mastermind group with other non-competing entrepreneurs. Find maybe even a firm that can help (sorry, little plug there!).

No one is able to sell your business like you can — even if you don’t consider yourself a salesperson. You can’t say, “I’m not pushy enough to be in sales.” You gotta push.

But sales is not about pushy. It’s about helping other people and building relationships. It’s about building your business, and about being responsible for your own success.

To achieve your entrepreneurial dreams, you must make sales. Sales is about making your entrepreneurial fantasy become a reality. Your reality.

What’s Your Crisis?

Crisis is the best time to affect change… so what’s your crisis?
What’s happening in your personal world?
What’s happening in your business world?
What’s happening in your sales world?

Change is in the air.
You can feel it like a crisp winter day.
You can almost smell it.

The personal question is: How will you react to that change?
The bigger personal question is: Do you understand that change is opportunity?
The biggest personal question is: How will you take advantage of that opportunity?

We are in a crisis. Some will define it in other words, like recession or downturn, but the actions we as a people and a government take over the next few months will shape our world for the next decade.

Some people are “waiting to see what happens.” Big mistake. There are three kinds of people — people who make things happen, people who watch things happen, and people who don’t know what’s happening. Which kind are you?

TAKE NOTE: You can’t change things in THE world, but you can change things in YOUR world.

Now is the perfect time to change your situation, and take a self-leadership position. Now is the perfect time to take control of yourself — your thoughts, your expressions, and your actions.

If you’re in sales, now is the time to sell. Sell better and with more passion than ever before. Start with existing customers. Serve them so phenomenally that they buy more, and refer you to others. That’s not a change you can, “live with;” that’s a change you can survive with, even thrive with.

Don’t just guard your desk and your job. Guard your customers. They are your lifeblood.

REALITY: In order to change whatever you were doing before, you must intensify your efforts. TRANSLATION: In order to effect that change, work harder and smarter than ever before, and do it with a positive attitude and a service heart.

Here’s the secret: Outside change makes inside change okay.

At this moment, many people in our society are looking for answers — or better stated WAITING for answers. What are you waiting for? What are you looking for? What are you doing?

While this time is passing there are three atmospheres:
One is fear and anger. Being bitter, not better.
One is hope and anxiousness. Waiting instead of doing.
One is positive anticipation and determination. Digging in and doing.
Which atmosphere do you exist in?

HOPE: As I travel across the United States, I’ve noticed there is a renewed sense of friendliness and patriotism. A sense of union I’ve never witnessed. There is a willingness among many to try to get better and work harder. And clearly, there is a renewed sense of urgency.

Yes, there’s fear, frustration, and disappointment. But not as much as you might read about or hear about. (HINT: They rarely show the good things on TV.) The key is to not be angry about it. Anger affects your attitude, your ability to think clearly and think creatively, and your ability to see the best answers and the best opportunity for you.

Sure you want to be safe, but consider those who pay you, those you serve, and those around you. They are affected too. And their response to the same situation will most likely be different than yours.

PROBLEM: Big companies are looking to remain profitable, and are doing it at the expense of their employees and their service offerings. Airlines and automobile manufacturers are crying — not serving better or raising quality, rather cutting everything and everyone, and begging for money. Morale is in the gutter, along with service. HUGE mistake.

EASY ANSWER: Double your service offerings.

REALITY: People are looking to get closer, to find a bond, to find answers. People want the country to rally and win. Patriotism is rampant. (What was your last PROACTIVE act of patriotism?) It’s not just salute the flag and sing the national anthem, it’s look at history and see how we have overcome adversity in the past, and try to discover and work for positive outcomes in the future.

WAKE UP: Now is the time for friendly, and friendly itself is change that makes other change possible. Now is the time for service, and service itself can make people want to do business with you at all times, not just economically challenging times.

Selling a Green Product or Service – Advice

GREEN is the new buzz word in sales. Today it seems as if everyone, everywhere, is talking about GREEN products and services.

Across the globe, companies are creating advertising and collateral touting the GREEN attributes of their products and services. Sales Professionals are receiving collateral from their marketing organizations that are designed to help demonstrate the organization’s commitment to green initiatives and sustainability. Some of these initiatives are real and some are pretty silly. Regardless, as more businesses jump on the GREEN bandwagon, salespeople who have little training or knowledge of these initiatives will be asked carry this message to customers and prospects.

So what do you need to know to make GREEN a competitive advantage in your sales process? How can you leverage your company’s GREEN initiatives to better connect with your prospects and customers?

Tips for Selling Green

To get answers to these questions I called my good friend Deven Blum. Devin, who works with a national roofing and sheet metal company, is one of the top Sales Professionals in the roofing industry and is called on by industry groups to write and speak about GREEN issues. He’s also been featured on TV news shows. When it comes to selling GREEN, Deven knows his stuff.

Dennis gave me three tips for selling GREEN that he says will help you put more green in your wallet.
1. Never Lead with Your Green Card
2. Education is Essential
3. Relationships are Key

Of these three points, the most important is never lead with your green card. People equate GREEN with added cost and if the first thing you present is the environmental benefit of your product, then the first thing that goes through your buyer’s mind is a concern about your price. You must build a case for your product that helps your customer see why they would want it even if it was not GREEN. Once you have their interest, use GREEN features and benefits to build an emotional connection to your product or service. The environmental benefits will differentiate you from your competitors and will often give you the winning edge.

To rise above your competitors who are jumping onto the GREEN bandwagon in hopes of generating quick sales, education is essential. Now more than ever is a time when you must invest in your product knowledge. The reason is simple. The companies that you are selling to are educating their buyers on environmental issues–and to be viewed as an expert –it is critical that you know more about the GREEN attributes of your products and services than they do. If you try to fake it, the environmentally savvy buyer will call you on the carpet and you will lose credibility, which will undermine your relationship. If you don’t know an answer to a question it is better to admit it, take a note, and inform your customer that you will get back to them with the answer. Your client will appreciate your extra work and the willingness to learn.

As GREEN becomes a more important part of the sales process, relationships are key to increased sales. The desire to help the environment is an emotional feeling, and your customers and prospects will be keen to connect with people who share their interest in promoting environmental consciousness. That is especially true for clients who really want to buy GREEN. Take time to learn about GREEN issues outside of your industry and beyond your product or service. Read, do research, and attend seminars. As your relationships with your clients deepen and loyalty grows, they will look to your for advice and counsel. Soon your competitors will be locked out, your sales will grow, and you will find more and more green in your commission checks.

Kolikoff & Company is a full service Business Development firm headquartered in Phoenix Arizona specializing in outsourced sales and marketing services including a variety of Green related initiatives.

Kolikoff & Company Logo 4-08

Kolikoff Partner!

Welcome! Since this is my first entry I thought I might like to first set the table so to speak.  The purpose of my blog (well, besides some obvious selfish reasons – good for generating relevant content which in turn creates more traffic to our site and service and in the end some of that green stuff in my wallet) is to tell, through experience, stories that enlighten, inspire, perhaps even change your way of thinking.  So let’s get started!  And with that why don’t we start with some incredible things Kolikoff & Company is doing with one of it’s business partners… SEOrchers (formerly Novel Concept Studios).  Besides the fact that they are great human beings and wonderful to work with (which no one should ever overlook)… in a word they/we (through our seamless service and partnership) are the BOMB!  Here is an ad I produced on Craigslist that speaks the truth and has reeled in some very interesting clients:

Try It… Google “SEO Services”: We’re Number on the FIRST PAGE and NUMBER 10!  Now if we can make our firm number 10 in the world with perhaps the MOST competitive key word phrase on the planet (10th out of 23.7 million), imagine what we could do for your business! Fact: 80% of US consumers search the internet FIRST for the product or service they are intending to purchase! What SEO (Search Engine Optimization) does (if you don’t already know) is get you/your company or service top listed in Google/MSN/Yahoo, etc. based on certain key words entered. So let’s say you want to lure more prospective customers/clients to your website (and like who doesn’t!)… well, it is just this service that accomplishes that! Getting top listed in Google we all know will grow your business and you won’t need to work as hard and spend as much money (i.e., Yellow Pages, Direct Mail, Advertising, Sales Staff, etc.) to generate leads and new business relationships. There will be NO wiser investment in your business than this! For more on getting your company top listed in Google, Yahoo, MSN and others… go to http://www.novelconceptstudio.com (now known as http://www.seorchers.com)

So while this may not be a story yet that inspires and will change the world, one thing is for sure… we can and will inspire you and your business if given the chance!